E-cigarette Trade Associations With Tobacco Company Members
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The following table lists details of e-cigarette trade associations known to have had tobacco company members. E-cigarettes are also known as electronic nicotine delivery systems (ENDS, see also the page on product terminology ).
UKVIA
The UK Vaping Industry Association (UKVIA) was launched first in 2016. As of October 2020, four of the organisations listed in the table below were named partners.12 It is not known when they each joined.345678910
In September 2023, UKVIA released a statement announcing that all tobacco company memberships had ended, and that the association would not be accepting any new applications for membership by vape businesses wholly/part owned or acquired by tobacco companies.1112 The organisations listed below are no longer partners of UKVIA.13
Other Vaping Trade Associations
The table below lists spokespeople and tobacco company memberships as of 2022. Updates are provided in the notes below the table. The organisations listed are no longer partners of UKVIA.1415
| Organisation | Established | Spokesperson | Philip Morris International (PMI) | British American Tobacco (BAT) | Imperial Brands (IB) |
Japan Tobacco International (JTI) |
JUUL Labs | Swedish Match |
| Vape Business Ireland (now Responsible Vaping Ireland) |
2017 | Michael Kenneally (Director) |
PMI, then IQOS | PJ Carroll, VIP, then Vuse |
IB Nerudia |
JUUL Labs Ireland | ||
| France Vapotage | 2018 | Vincent Durieux (President) |
Vype | Fontem Ventures Nerudia Von Erl |
Logic | |||
| German Association of the Tobacco Industry and New Products (BVTE) | 2019 | Jan Mucke | BAT Germany | IB (Reemtsma) | JTI | Swedish Match | ||
| Vita of Canada (VITA -ARIV, now dissolved) | 2019 | Daniel David (ex-President and CEO) | Imperial Tobacco Canada (Vuse) | JTI Canada Tech (Logic) | JUUL Labs Canada | |||
| Vapour Products Association of South Africa (VPSA) | 2017 | Asanda Gcoyi (CEO) | Vuse (previously Twisp, acquired by BAT in 2019) |
Notes:
- Vape Business Ireland is now known as Responsible Vaping Ireland, and states that it is “open to any commercial entity involved in the manufacture, supply, distribution and sale of vaping products”.16
- BVTE no longer lists Swedish Match as a member.17 The company was acquired by PMI in 2022.
- France Vapotage no longer appears to have tobacco company members.18
- VITA/ARIV in Canada is no longer active,1920 and was formally dissolved in July 2026.21 Its former President and CEO, Daniel David, moved to work as a director and lobbyist for the Canadian Vaping Association (L’ Association Canadienne Du Vapotage), which states that it is “not affiliated with tobacco companies.”2223
Relevant Links
- UK Vaping Industry Association (UKVIA) website
- Vape Business Ireland/Responsible Vaping Ireland website
- France Vapotage website
- Bundesverband der Tabakwirtschaft und neuartiger Erzeugnisse (BVTE) website
- VITA/ARIV website (archived 2024)
- Vapour Products Association of South Africa (VPSA) website
Tobacco Tactics Resources
- E-cigarettes
- UK Vaping Industry Association (UKVIA)
- E-cigarettes: British American Tobacco
- E-cigarettes: Imperial Tobacco
- E-cigarettes: Japan Tobacco International
- E-cigarettes: Philip Morris International
- E-cigarettes: Altria
- JUUL Labs
- Next Generation Products: Tobacco Company Brands
- Trade Associations