New articles on how tobacco companies target health professionals

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For almost 100 years, tobacco companies have been targeting health professionals to help build trust in and promote their products.

This has included:

  • Offering health professionals incentives to endorse particular products;
  • recruiting doctors to defend tobacco companies in legal cases; and
  • infiltrating medical education with tobacco industry friendly messaging.

Our latest Tobacco Tactics long read, Tobacco Companies Targeting Health Professionals, written by Karin Silver and Britta K. Matthes, covers the history of this tactic up to the present day.

An accompanying article gives more detail on the specific tactics used and audiences targeted: Tobacco Companies Targeting Health Professionals: The Tactics

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