Drago Azinovic

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Drago Azinovic was appointed President Eastern Europe, Middle East & Africa Region and Duty Free at Philip Morris International (PMI) in July 2015.[1]

Long Standing Career in the Tobacco Industry

Azinovic joined PMI in 2009, and has held several senior management positions including:[1]

  • President Eastern Europe, Middle East & Africa Region and PMI Duty Free (2015)
  • President of European Union Region (2012)
  • President Philip Morris Japan (2011)
  • Vice President of Marketing and Sales Asia Region (2009)

From 1997 to 2009 he held various positions with the Spanish-French tobacco company Altadis, and after the acquisition of Altadis in 2008, Imperial Tobacco.[1]

Signed Memorandum of Understanding with Government of Armenia

In March 2017, Azinovic met with Armenia’s President, Serzh Sargsyan, to sign a Memorandum of Understanding (MOU) between PMI and the government of Armenia. [2]

The MOU marked the proposed collaboration between Armenia and the tobacco company in establishing a new PMI Research & Development Centre in Jrvezh, and Azinovic was quoted as saying “we are glad to see such [an] approach [encouraging people to reveal their talents and developing technologies] and readiness to cooperate”.[2]

In addition to facilities in Switzerland and Singapore, the Armenian facility is PMI’s third R&D Centre.[3]

TobaccoTactics Resources

Relevant Link


  1. 1.0 1.1 1.2 Philip Morris International, Our Leadership Team: Drago Azinovic, undated, accessed October 2017
  2. 2.0 2.1 President of the Republic of Armenia, President received delegation of Philip Morris International Management SA, 2 March 2017, accessed October 2017
  3. Philip Morris Armenia innovation center to open in Engineering, Banks.am, 27 June 2017, accessed October 2017