Hume Brophy is a public relations and lobbying firm with offices in London, Dublin and Brussels that was established in 2005. 
Lobbying for Big Tobacco's "Puppet"
In February 2011 the Guardian reported that Hume Brophy was lobbying on behalf of the National Federation of Retail Newsagents, (NFRN), on the proposed Point of Sale Display Ban. The PR company, which also lobbies for BAT, had emailed UK MPs claiming a tobacco display ban would have a "devastating effect on the small business sector in your constituency". 
BAT confirmed that Hume Brophy had attended meetings between BAT and the federation in which the campaign was discussed. However, BAT denied it used "underhand tactics" or that the federation was a front for the company.
- John Hume, Founding Partner
- Eoin Brophy, Founding Partner
- Conor Foley, Partner EU
- Maria Cryan, Partner
- Steve McCool, Partner and Head of UK business.
- Hume Brophy, About, Company website, Accessed February 2012
- Jamie Doward and Alex Ascherson "Tobacco firms accused of funding campaign to keep cigarettes on display",The Guardian, 26 February 2011, Accessed February 2012
- Jamie Doward, British American Tobacco admits funding campaign against display ban, The Guardian, 28 May 2011, Accessed February 2012